Magic Leap
Indsustry Campaign
Magic Leap 2 was redefining how work gets done across industries. For many decision-makers, AR still felt irrelevant—or worse, incomprehensible. We changed that.
Express relevance, demonstrate value, simplify the complex, speak our audience’s language.
The Challenge:
At the time, AR was a nascent technology saddled by hype and misunderstanding. Prospects had no familiarity, no personal experience, and no idea how it could solve their industry’s challenges. Our job was to make them believe and care.
Role:
As Creative Director, I shaped every word, message, and story. From brand voice to industry campaigns, I turned complex technology into clear, compelling narratives that made Magic Leap 2 relevant and attractive to decision-makers.
To create FOMO and break through the misconception that the device was all hype, we produced case study-style videos spotlighting companies already using Magic Leap 2 in their workstreams. Since selling AR in 2D is like describing TV on the radio, we developed a system to duplicate rendered 3D content from the device and superimpose it in video—giving viewers a true 1:1 representation of the user experience.
Healthcare: Intraoperative Guidance
We showcased AR in the OR: Combining AR visualization, AI insights, and GPU power, Medical iSight’s XRAI™ on the Magic Leap 2 MedTech Edition gives surgeons unmatched clarity and control—making time-critical mechanical thrombectomy procedures faster, safer, and more precise than ever.
Facility management
At the Javits Center, we showed how AR turns three million square feet into a manageable, hyper-efficient workspace. Building controls, security, HVAC, plumbing, fire prevention—every critical system came to life using BIIM models through Magic Leap 2, empowering teams to make faster, smarter decisions.
Manufacturing
In one of our manufacturing case studies, we showed how Jabil integrates Magic Leap 2 to improve design reviews, enhance client presentations, and enable real-time remote assistance—driving faster decisions, less downtime, and a more connected production process.
Design & Production
We spotlighted Magic Leap 2’s pivotal role in Territory Studio’s collaboration with Audi, envisioning the next generation of automotive design and in-car experience. The project showcased how AR can bring future concepts to life with stunning realism, enabling designers and stakeholders to explore and refine ideas in context.
At tech events like CES and AWE, we kept our message clear: Magic Leap 2 is the most advanced AR device, purpose-built for work and productivity. We grounded our presence in enterprise innovation through an architect’s vision brought to life in AR.
A topographical sandtable sat on display—its terrain and structures brought to life through Magic Leap 2. The demo unfolded in stages: building footprints expanded, rose into a mixed-use property, and revealed the complete site transformation. Spatial audio immersed viewers in the scene, Dynamic Dimming™ ensured crisp detail despite bright show floor lighting, and interactive elements allowed exploration from every angle.
The experience was a seamless fusion of physical model and digital world, demonstrating Magic Leap 2's advanced AR capabilities, purpose-built for professional applications.